CREATIVE DIRECTION | PHOTO SHOOT | COPYWRITING
Photography by Smallz + Raskind
AMERICAN RESTORATION is about Rick Dale's crew at Rick's Restorations in Las Vegas, Nevada. They refurbish anything from a classic car, to antique toys, in hopes of bringing them back to their glory days. I was responsible for developing the Creative Direction of this Shoot. This was maybe my 2nd or 3rd Shoot I've ever done. I was extremely happy with how it turned out, especially the ROCKSTAR Concept. This was a team effort, from the Photographers, to our Photo Team and Retouchers, we were able to will a great product out of this one. The concepts I came up with were used across both Marketing and PR Channels.