CREATIVE DIRECTION | REBRAND | CAPITAL ONE
This is a personal project, challenging myself to a new rebrand of an all ready known brand. I wanted to simplify things a bit and come up with something that was a little more edgy and stark as fuck. The Logo is bold and challenges the norms of what we call a logo. I also came up with a tagline, LET IT ROLL, with is also another challenge for the consumer. Banks are so cut a dry and don't always speak to us the way we want them too.
