THE CENTENNIAL E BOOK was designed in a chronological manner. First of all it was designed as a Coffee Table Style book, and later adapted to fit within the digital space. It covers 100 years of Dallas Advertising, from print, too radio, too broadcast. The Book starts with the 1900's, and each page in the beginning is weathered, the lines are rough and the decade's type face is reminiscent of the era. As the book moves through the decades the pages start to lighten, and the lines get more refined. At the end you are met with a bright white page and a refined typeface.
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