CREATIVE DIRECTION | ART DIRECTION | KEY ART
LA HAIR S4 KEY ART was one of four major Key Art Campaigns. These are unfinished sketches so please excuse the rough Photoshop Comps. They are a bit on the rough side. We did do a photoshoot this season and you can see some of the imagery from that shoot in the later concepts where they are holding blowdryers like guns. This was one of the first Key Art Assignments I did at WE TV as their Freelance Design Director. I was a one man team when I was there and handled everything from Key Art to Web Assets, OHH, and Photo Retouching. This was a fun one trying to convey hair stying in a LA way.