ART DIRECTION | PHOTO SHOOT | KEY ART | LOGO DESIGN
Photography by Zach Dilgard
THE MEN WHO BUILT AMERICA was a character based series about the history of how America became the country it is today. It is a take on the lives of Rockefeller, Vanderbilt, Carnegie, Morgan and Ford. A must see if you haven't had a chance.
On this project was was tasked with developing several Key Art Concepts and directing the Photo shoot. As you will see below I have shown the concepting phase of sketching my ideas out before presenting them to the Creative Director. I also show the process of composing the winning idea that went to FINISH. I liked the initial six concepts so much I finished them off for my portfolio. You'll see one of them involved hand scripting a logo. Probably my first go at hand scripted anything, and I'm very proud of how it turned out. The Photo Shoot was a huge success and was used for both Marketing and PR purposes. Big thanks to the Photo Team at A+E Networks.
SIX FLESHED OUT CONCEPTS
INITIAL CONCEPT SKETCHES
INITIAL SKETCH
PUBLISHED ART
HOW IT WAS BUILT!
ANDREW CARNEGIE - ACTOR - ADAM JONAS SEGALLER / PHOTOGRAPHY BY ZACH DILGARD
THOMAS SCOTT - ACTOR - DON MEEHAN / PHOTOGRAPHY BY ZACH DILGARD
CORNELIUS VANDERBILT - ACTOR - DAVID DONAHOE / PHOTOGRAPHY BY ZACH DILGARD
PHOTOGRAPHY BY MASHA MATVEYEVA
PHOTOGRAPHY BY MASHA MATVEYEVA
PHOTOGRAPHY BY ZACH DILGARD
STYLE INSPIRED BY FRIEND / PREVIOUS COWORKER, DAVID PINTARO
THIS STUFF IS HARD... MADE ME APPRECIATE THE FINE ART OF HAND SCRIPTED LETTERING!
HAND SCRIPTED LOGO MADE VECTOR
DESIGNED BY THE ON-AIR TEAM.
ART DIRECTOR - Caleb Irwin
CREATIVE DIRECTOR - Eric Moskal
PHOTO DIRECTOR - Ian Luces
PHOTOGRAPHER - Zach Dillgard
PHOTO EDITORS - Tanya Doan + Kristi Fitts
PHOTO RETOUCHER - Bob Mohr
PHOTO PRODUCER - Jesse Korman
PHOTO ILLUSTRATION - Bob Mohr + Caleb Irwin
LOGO DESIGN - Caleb Irwin