ART DIRECTION | PHOTO SHOOT | KEY ART | LOGO DESIGN
Photography by Zach Dilgard
THE MEN WHO BUILT AMERICA was a character based series about the history of how America became the country it is today. It is a take on the lives of Rockefeller, Vanderbilt, Carnegie, Morgan and Ford. A must see if you haven't had a chance.
On this project was was tasked with developing several Key Art Concepts and directing the Photo shoot. As you will see below I have shown the concepting phase of sketching my ideas out before presenting them to the Creative Director. I also show the process of composing the winning idea that went to FINISH. I liked the initial six concepts so much I finished them off for my portfolio. You'll see one of them involved hand scripting a logo. Probably my first go at hand scripted anything, and I'm very proud of how it turned out. The Photo Shoot was a huge success and was used for both Marketing and PR purposes. Big thanks to the Photo Team at A+E Networks.
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SIX FLESHED OUT CONCEPTS
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INITIAL CONCEPT SKETCHES
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INITIAL SKETCH
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PUBLISHED ART
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HOW IT WAS BUILT!
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ANDREW CARNEGIE - ACTOR - ADAM JONAS SEGALLER / PHOTOGRAPHY BY ZACH DILGARD
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THOMAS SCOTT - ACTOR - DON MEEHAN / PHOTOGRAPHY BY ZACH DILGARD
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CORNELIUS VANDERBILT - ACTOR - DAVID DONAHOE / PHOTOGRAPHY BY ZACH DILGARD
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PHOTOGRAPHY BY MASHA MATVEYEVA
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PHOTOGRAPHY BY MASHA MATVEYEVA
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PHOTOGRAPHY BY ZACH DILGARD
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STYLE INSPIRED BY FRIEND / PREVIOUS COWORKER, DAVID PINTARO
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THIS STUFF IS HARD... MADE ME APPRECIATE THE FINE ART OF HAND SCRIPTED LETTERING!
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HAND SCRIPTED LOGO MADE VECTOR
![](https://cdn.myportfolio.com/60047ad0fac69b17c38adc02833ba61f/35c99f41-714e-4989-94b0-c5a57be570cf_rw_1200.png?h=b340efa36b7689b47cd07eaea403d6d2)
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DESIGNED BY THE ON-AIR TEAM.
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ART DIRECTOR - Caleb Irwin
CREATIVE DIRECTOR - Eric Moskal
PHOTO DIRECTOR - Ian Luces
PHOTOGRAPHER - Zach Dillgard
PHOTO EDITORS - Tanya Doan + Kristi Fitts
PHOTO RETOUCHER - Bob Mohr
PHOTO PRODUCER - Jesse Korman
PHOTO ILLUSTRATION - Bob Mohr + Caleb Irwin
LOGO DESIGN - Caleb Irwin