ART DIRECTION | KEY ART | ILLUSTRATION | STORY BOARDING | SOCIAL CAMPAIGN
MILLENIALS is a short form series about the rediculous situations, thanks to technology, that a single generation may find themselves in. It was written and produced by a couple who was working for Audience Network at the time it was discovered on Youtube. An Audience exec liked what they were doing and decided to make it a series backed by the network. On this project I was tasked with developing a series of Social Posts that could act as the Show's Key Art. Being that they wanted the concept to initially follow a Social Media Campaign, I came up with a series of animated GIFs, some simple, and some a little more scripted. As you will see below the simple versions are scenes taken from the show and illustrated in a very colorful, eye popping, style, animating just the color. The more involved versions follow the same style, but tell more of a story. I acted as a Copywriter and wrote a script for our in-house Illustrator, Chris Martinetti, so that he could do all of the line drawings for the scenes. I came up with the water color treatment, Chis came up with the third storyboarded concept's color treatment.
The Original Concepts below are from our first round of concepting.
LINE DRAWING APP
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