At The Marketing Arm I was commissioned to design an APP and Illustrate Characters, along with over 900 assets, all in Illustrator. The APP was to be used at the 2010 NBA Allstar Game on HP's Touchsmart Computers. It was called HP AVATAR and it would allow the users to build their own avatar, wearing NBA Allstar Uniforms. The user could choose everything from skin color, to hair style, to smiling mouth, to eye shape, nose shape, facial hair, to jersey number, and accessories. A completely customized character would come to fruition. Then he or she could print their Avatar out on a laminated name tag to wear at the game.
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