CREATIVE DIRECTION | REBRAND | Logo Design
This is another personal project, challenging myself to a new rebrand of an all ready known brand. After some directing of the current logo I realized everything revolves around that arrow. I wanted to do something a little simpler and more aggressive. The current logo has a great presence about it, I just thought it needed a nudge in a new direction. I kept with the arrow, just a little simpler and more striking. The break down below is a simple commercial idea. I think you could do several other angles, maybe a flyby wire kinda thing showing the back to front of the SUV, and then back front to back. Just a quick moving series of shots showcasing the SUV in its entirety. I'd also do some shots from above showing a winding road and the car moving through it. I was thinking the transitions from video to blocks of color could move downward, almost in the way you see it scrolling down. I think it could be cool to see moving imagery while you scroll down into the color screen showcasing the logo and tagline.
